What Will Your MOO Say About You ?

MOO’s programmable Near Field Communication (NFC) business cards could change the game at networking events up and down the country.

Lets get the technical bit out of the way first. NFC is a protocol by which a wireless conversation is conducted between two pieces of closely-held electronic devices. NFC chips can be found in passports, door entry systems, credit cards and smartphones.

These new business cards from MOO are similar. When touched to a smartphone an instruction is passed from the card to the phone. Such as a request to “download your portfolio, play music or video, load web pages, maps or apps, save your contact details” – the possibilities are endless.


One of the most exciting elements of these new business cards is that you can rewrite the NFC chip over and over using a MOO app. This means that even after you’ve handed the card out, the details held within it are always up to date.

At the moment the cards will only work with NFC enabled smartphones which rules out the iPhone 5 but there is an Android app available from the Google Play store.

Currently MOO has given away 150,000 NFC enabled cards for free but they are not yet available for purchase. If you would like to be notified of when the business cards will be available then you can sign up to their updates at – http://uk.moo.com/nfc/