Spotify is “coming” to Tesla vehicles in North America
Tesla CEO Elon Musk tweeted late Wednesday night that Spotify premium integration is “coming.” Musk, who has talked about bringing Spotify to owners in North America before, did not provide a timeline. In other words, the music streaming service could be integrated next week or a six months from now.
But still, it’s a moment of celebration for many Tesla owners who have complained about Slacker Radio, the streaming music service integrated into all vehicles in the U.S. and Canada. Owners in Europe, Australia and Hong Kong have had Spotify Premium in their vehicles since late 2015.
Slacker Radio, which launched in 2007, has customizable radio stations based on the listener’s personal music tastes. The free and subscription-based service also tried to differentiate itself from the likes of Spotify and Pandora by using DJs to curate programs and at one time, even sold a portable music player. Despite its efforts, Slacker has been overshadowed by Spotify, which had 232 million monthly active users and 108 million paying subscribers at the end of June 2019.
Slacker was acquired in 2017 for $50 million in cash and stock by the LiveXLive, an entertainment and streaming service that focused on live music performances.
Last year, LiveXLive announced a partnership with Dash Radio, a digital radio broadcasting platform with more than 80 original live stations. Under the deal, Dash channels will be available across Slacker Radio a move meant to bring more live radio on the streaming service.