How Mobile Ready Is Your Business ?

As an increasing number of people access the web through their mobile devices, the disruptive influence of the mobile internet and social media is posing a challenge for businesses striving to reach consumers across all channels. For a number of years, a trend has been developing which shows people who buy goods online, on their mobile and on their laptops and tablets, spend more than customers who shop exclusively in store. So what does the rise of the “multi-channel” consumer mean for marketers and how can they appeal to this growing audience? The......

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