Woocommerce


How to Choose a Payment Gateway

Accepting payments from customers isn’t as easy as flipping a switch and watching the money flow in, but it doesn’t have to be complicated, either. You just need to find the right WooCommerce payment gateway for your business. With the right payment gateway, you can make it easy for customers to purchase your products. Choosing the right fit takes time, but we’ve found a few ways to narrow down your options and make the process effortless. Let’s explore how to find the right solution so you can focus on what matters: launching your......

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The Top Seven Ways to Maximize Email Marketing

For online stores in particular, email marketing is the best way to connect with existing customers and followers —  those who have already bought from you or are signed up for your list. Many businesses spend marketing time and money trying to win new customers, not knowing that  the easiest path to revenue growth is in maximizing the relationship with the customers you already have.  In summary: email marketing is the best way to connect with the largest number of existing customers for the smallest cost. Here are the top seven strategies for maximizing......

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How to Set Up Your WooCommerce Shipping Strategy

If you sell physical goods, shipping is one of the most important aspects of your success. Customers shopping online expect to pay as little as possible but receive products quickly and in perfect condition.  How? Start by getting to know the basics of shipping methods and fulfillment and determining the right shipping strategy for you. Then, put that strategy into place on your store with these five steps: 1. Back up and update your store If your store is already live, always back it up before making any major changes. This helps you......

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Test the New WooCommerce Navigation Prototype!

We’re giving WooCommerce navigation a modern makeover and we want your feedback! With our new navigation system, we aim to streamline store management and create a more efficient way for you to check revenue, import products, and edit your homepage. Spend more time running your business and making sales and less time taking care of tasks in your dashboard. Shape the future of WooCommerce We’re inviting store owners, builders, and developers to have a first look and weigh in on how the new navigation interface affects day-to-day store management. Testing should take less......

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Increase Store Sales with Lightning-Fast Site Search

Treating existing customers with care is a key way to increase your bottom line. Repeat business can account for up to half of an online shop’s orders, and brand loyalty helps sustain a store in slower times.  There are lots of ways to build trust with your clientele. One way — important but often overlooked — is giving them a powerful website search experience. Shoppers are busy; make finding the right products as easy as possible by letting them zip directly to what they need. Being able to skip menus and categories helps......

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A Guide to Selling Wholesale Online with WooCommerce

Selling your products wholesale — at a reduced bulk price to retailers — can be a lucrative business strategy. Partnering with stores with established customer bases and distribution channels gives you access to new markets and geographical locations without added marketing, storage, and shipping investments.  Interested in selling wholesale, but not sure how? WooCommerce is the perfect online ecosystem: mix and match WooCommerce extensions for all the features you need to create a wholesale shop (or a combo wholesale/retail store). Offer special pricing, bulk ordering, and shared inventory for your retailers while keeping......

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How “Buy Now, Pay Later” Options Can Help Your eCommerce Business

Whether they sell online, from a storefront, or both, businesses are getting creative to stay strong amidst the coronavirus — every customer and every sale are more valuable than ever. Many of your customers are having to get creative, too. How can you help them buy what they need on a tighter budget?  A strategy that benefits your business and your customers is offering multiple payment options, like monthly payments or “BNPL” – buy now, pay later. Give customers a way to pay less up front without having to worry.  Here are five......

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Ten Ways to Earn More Repeat Buyers

It’s far easier to sell to existing customers than win new ones, but many online stores spend most of their marketing dollars on the latter. To increase revenue quickly, the best strategy is to inspire deeper customer loyalty in the people who have already purchased from you. Let’s take a look at ten ways to do this effectively. 1. Deliver items on time and in good condition It seems simple, but this is where loyalty begins: by reliably achieving the most basic expectation of customer service. When someone orders something from your store,......

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Grundéns' Enterprise-Level WooCommerce Tech Stack

Grundéns fishing apparel company isn’t your typical eCommerce store. The Swedish brand has a 100-year history of providing gear directly to professionals and through wholesale channels. It wasn’t until recently that they branched out into direct-to-consumer sales.  And despite – or possibly because of – the recent coronavirus outbreak, business has been up, way up. We sat down (virtually, of course) with Brandon, Grundéns Global Web Manager, to hear all about the tech stack he’s put together. Q. Tell us about the Grundéns brand.  The company was started by a fisherman in the......

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How to Choose the Best Theme for Your WooCommerce Store

If you’re opening an online store, one of the first steps is picking a WordPress theme to define the design and layout of your website.  There are thousands of options from a variety of sources, and they vary in quality and effectiveness. How do you make the right choice for your store? Start by understanding why your theme is so important, the characteristics of a good theme, and where to start your search. Why is the right theme important? It takes around 0.05 seconds for someone to form an impression about your site......

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How to Easily Back Up and Restore WooCommerce

Backups — it’s a daunting word, isn’t it? Just hearing it probably makes you think of your valuable time wasted on a bunch of complicated, manual processes involving databases and FTP directories. But all of this is a myth we’re happy to bust. The truth is this: thanks to modern plugins, it’s now fast and incredibly easy to make backups for WooCommerce and restore them if the need arises. You already know you need to make backups of your store and its data. But what you might not know is how to create......

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5 Shipping Strategies to Keep Customers Happy While Protecting Profits

A few huge retailers have fueled the expectation that shipping should always be free. Business owners and most shipping companies know that this simply doesn’t make sense. Shipping costs money, and it always will. Someone has to pay.  But 36% of online customers who abandon a purchase do it because they don’t want to pay for shipping. No matter which carriers you work with — USPS, UPS, FedEx, or others — offering free shipping will cost you money. The good news is that just because other businesses offer it doesn’t mean you have......

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Lessons from Successful Online Store Owners

Entrepreneurship is exhilarating — fun, humbling, rewarding, monotonous, and entertaining, all at the same time. It causes you to work more hours than you ever intended but also provides the flexibility to get the most out of life.  WooCommerce brings WordPress’ goal of democratizing publishing to online store ownership, providing everyone with the opportunity to pursue their passion and turn it into a revenue stream. But every entrepreneur has things they wish they knew before starting their store: things they’d do differently and lessons they’d pass on to help others avoid the same......

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Google Ads for Beginners – How to Start Paid Search Engine Marketing

Are you looking to boost high-quality traffic to your online store?  While search engine optimization (SEO) is a valuable and essential marketing tool, it can take months, if not longer, for your website to earn traffic. Social media is great too, but takes time and significant effort to build a following. If you want relevant traffic in greater volumes, and you want it now, there’s a clear path for you to take: search engine marketing (SEM). In exchange for paying a small fee for each click on your ad, you’ll immediately boost your......

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Protect Your WooCommerce Store - Security Essentials & Solutions

As an online store owner, security is one of your top priorities. Not only are you responsible for your own files, order information, and hard work, you’re also responsible for customers’ personal data. The last thing you want is for that information to fall into the wrong hands. But eCommerce security doesn’t have to be daunting! It’s just a matter of putting the right practices into place and implementing the right tools. Let’s take a look at some strategies, broken down by priority. Before we look at each in detail, here’s the full......

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As a small business owner, adapting to  your customers’ needs is key to success. The current economic climate is a perfect example — companies have shifted the way they offer services, deliver products, and interact with shoppers practically overnight. If you sell physical products or food, it’s important to deliver them in a way that’s safe and healthy for you, your employees, and your customers, which may mean modifying your current processes. WooCommerce provides two simple ways to get your products safely into buyers’ hands: USPS package pickup and local pickup. Ship packages......

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Running your online store just got a little easier thanks to our new service, WooCommerce Payments: a payment processor, managed right in your WordPress dashboard. Now everything you need to run your online store is in one place: One login, one customer service department, and one platform to learn. WooCommerce Payments is also good for your bottom line. Customers can pay for products and services without leaving your site, which means more of them will complete their purchase. That’s a win for your business! With WooCommerce Payments, you can:  Manage deposits, refunds, and transactions......

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TL;DR: A new update is available for WooCommerce! When you’re ready, update via your WordPress Dashboard. To make the process as smooth as possible, view our documentation on how to update, make a backup, update your extensions, and then update WooCommerce. WooCommerce 4.1 has arrived! This release represents the next step in our mission to democratize commerce. In March we released WooCommerce 4.0, which brought major changes both aesthetically and under-the-hood, and provided a glimpse into the future of WooCommerce. Going forward, we will be releasing updates for WooCommerce every 4 weeks —......

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It’s always a treat to sit down with entrepreneurs from the WooCommerce community. They come from every walk of life but have one thing in common: a commitment to helping people grow their businesses. Cody Landefeld lives in Phoenix, Arizona, where he’s the Director of Mode Effect, a digital agency specializing in WooCommerce and WordPress. Cody started the agency in 2010, after more than a decade in the industry, and now heads a team of designers, developers, strategists, and copywriters. Cody gave us a peek into his life as a business leader, Twitter......

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Whether you sell products and services online or have a physical location, you’re likely looking for ways to increase revenue. People are currently staying home and looking for new hobbies or ways to improve themselves. One smart way to make money while you also stay safely at home is by selling online courses. Online courses are a great solution for any business that can teach a new skill: cooking, exercising, painting, playing an instrument, writing, meal prepping, and more. Since courses don’t require physical product development or shipping, they’re affordable, fast to create,......

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